IHS London 2024
IHS London is a yearly conference, held in London Olympia, for the hospitality industry. For Guestline’s 2024 stand, I was asked to ideate the stand layout, design the wall graphics, design all print and digital materials and work with an animator for an animation to run on the square block at the top of the stand.
The stand showcases the different parts of a hotel in the four different areas and shows how Guestline’s software products can help in each area of the hotel business.

The animation was one long strip that was connected with elements running across. I worked closely with an animator and other stakeholders from ideation to script, storyboard and through iterations.